Enormously easy guide to re-targeting using Facebook
Have you ever wondered how businesses that you previously browsed online are now advertising to you directly? coincidence it isn’t, it’s just re-marketing.
And its ridiculously easy to do utilising your existing customer database or Your website traffic.
Firstly, let us explore utilising your database, think of this in the same way you would e-mail marketing, but directly from Facebook. It can be done with e-mail addresses or phone numbers, which are then uploaded to your Facebook business page to create a custom audience to which you can now show personalised ads
Now the exciting stuff, You can also serve personalised ads to those who have visited your website within a certain timeframe. By placing a Facebook pixel on your website you can target ads based on what people are searching. For example, an online electronics store can show a Facebook ad for iPhones to each person that visited with have the keyword ‘iPhone’ in the URL.
Re-marketing using Facebook gives you the ability to speak directly to potential customers who already know who you are, but who may be shopping around or those who were just on verge of being ready to buy.
Would you like to know how to do this and more for your business? Book an appointment with the Business Enterprise Centre NT today.
